Digital Designer & UI/UX Specialist focused on building digital presences that blend visual rigor with business criteria. Operating at the intersection of product design and art direction to create interfaces that not only work but sustain brand value.
UI/UX & Product Designer, Digital Design, Front-End, Design Engineering
me( "Marcelo Vignola" )
Faculdade Phorte📚
Design Engineer | Front-end & UX/UI
Technical direction and evolution of the digital educational ecosystem. Strategic role at the intersection of design and code, leading the development of complex interfaces and scalable design systems. Highlight for the 'Phorte Ecosystem Redesign' project, a pillar of the new institutional experience.
- -Technical leadership in the development of the institutional website and landing page ecosystem (see Phorte Redesign).
- -Architecture and implementation of Design Systems focused on performance, consistency, and global accessibility.
- -Evolution of legacy infrastructure to modern front-end architectures (Next.js/React), optimizing feature TTM.
- -Interface design and digital assets for Student Growth campaigns and brand visibility (see Digital Ads Phorte).
- -Direct collaboration with board and stakeholders for product strategy alignment and digital campus future vision.
Playke - Metal Arts🖼️
Branding & Digital Product Dealer
Full development of visual language and e-commerce strategy for a national metal arts brand. The Playke Experience project consolidated the brand's premium and industrial positioning in the market.
- -Creation of high-impact original visual collections that defined the brand's aesthetic (see Playke Branding).
- -Development of strategic visual campaigns focused on acquisition (Paid Media) and funnel conversion.
- -Art direction and advanced image retouching focused on luxury quality perception and materiality.
- -Complete visual identity redesign, ensuring scalability for cross-category market expansion.
Papel & Estilo💍
Luxury Prep-press Designer
Design and technical finishing for a luxury stationery studio focused on high-end events.
- -Technical file preparation for complex printing processes: hot stamping and embossing.
- -Briefing and project refinement with premium clients.
Other Projects🧾
Afixgraf Graphic Solutions: Technical artwork development for UV, 3D, and digital printing, operating high-performance equipment and ensuring industrial visual standard.
- -Meg Design Studio: As a freelancer, I led the creation of visual identities and digital/print materials, managing projects from briefing to strategic delivery.
Postgraduate Program
UI/UX and Digital Products
EBAC British School of Creative Arts - Brazil
Bachelor's Degree
Graphic Design
UNIP Paulista University - Brazil
Courses
Design Track, Adobe Suite, 3D & Motion
SAGA School | Art, Design and Technology - Brazil
Let's work together.
A good project starts with a good conversation. Reach out and let's connect.
